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Hi, I'm Franco

I build powerful
digital products
ready to scale.

With more than 3 years of experience, I help startups and teams launch reliable platforms that adapt to business growth.

TomásEdisonIsmael

+15 clients trust my work

22+Projects shipped

Services

Custom development services to enhance your online presence and optimize your business operations.

AI Strategy & Integration

AI as a growth lever — not a buzzword. We define a strategy and ship integrations that move sales, margin and scalability, not demos.

See case studies

Business Automation

Processes that work for you. Repetitive tasks and full workflows automated so your team focuses on what generates value.

Workflows

Complete E-commerce

Online stores that sell. From setup to conversion optimization, everything to grow your business online.

Commerce

Software Development

Platforms that grow with your business. Robust, scalable, and maintainable code that adapts to your needs.

Build

Web Applications

Modern apps your users love. Fast, intuitive and optimized to convert visitors into customers.

Apps

Operational architecture

Manual processes drain time and don't scale.
The right software and automations give you clarity, speed, and room to grow.

When everything is manual
-42%
team velocity

Days of work, no traction.

  • Hours lost on repetitionRepetitive tasks and copy-paste eat your time and focus.
    -14H / WEEK
  • Errors and reworkManual data entry leads to mistakes and extra work to fix them.
    12% REWORK
  • Single points of failureWhen one person is unavailable, the whole process stalls.
    BUS FACTOR: 1
  • Data everywhereNo single source of truth — scattered across sheets and emails.
    8+ SOURCES
When you have the right tools
+3.4x
output / month

A system that compounds.

  • Repetition in the backgroundAutomated workflows run while you focus on what matters.
    24 / 7
  • Consistent resultsFewer mistakes and predictable, auditable outcomes.
    99.6% PASS
  • Processes keep runningLess dependency on one person — systems don't take days off.
    0 SPOF
  • One place for your dataReports and dashboards when you need them — single source of truth.
    1 SOURCE

Projects

A selection of recent work built end-to-end.

Working methodology

A clear, collaborative process to take your idea from concept to launch.

01

Discovery

We align on your business, goals, and users. We define scope, priorities, and a plan that works for you.

02

Design & planning

We structure the solution: architecture, flows, and UX. We validate with you before writing code so there are no surprises.

03

Development

Iterative build with quality code. Regular updates and incremental deliveries so you can track progress.

04

Launch & support

Deploy, documentation, and post-launch support. You get everything you need to maintain or scale the product.

Backed by data

Added value I bring to every project to achieve exceptional results.

Technical Expertise

Over 3 years developing scalable solutions with modern technologies and industry best practices.

Efficient Delivery

Committed to realistic timelines and clear communication. Every project is delivered with clean code and documentation.

Collaborative Approach

I work closely with teams and clients, prioritizing understanding of business needs and objectives.

Tutorials

Short walkthroughs of real decisions made while shipping software.

Tools

Tools and frameworks I work with to build scalable solutions

You can drag the cards to arrange them to your liking

React
Next.js
TypeScript
JavaScript
Node.js
Python
PostgreSQL
Tailwind
Express
MongoDB
Git
Docker
Sass
MySQL
GraphQL
Nest.js

Testimonials

Colleagues, clients, and team leaders share their experience working with me.

Ready to start your project?

Let's work together to bring your idea to life. From concept to launch, I'm here to help you.

Let's connect